AI Insights · Timothy · July 2025
Top 5 Beauty Retail Apps in Greece: Q2 2025 Performance Insights
Explore the performance of top beauty retail apps in Greece during Q2 2025, highlighting trends in downloads and active users.
In the second quarter of 2025, the top beauty retail applications in Greece showcased varied performance trends in downloads and active users, as revealed by Sensor Tower data.
SEPHORA - Maquillage, Parfum experienced fluctuations in weekly downloads. Starting the quarter with around 2.4K downloads, the app saw a peak of 4.9K in the week of June 23. Active users showed a slight decline from 75.2K to 69.8K by the end of June.
Notino: profumi e cosmetici maintained a stable presence with downloads peaking at about 4K in early May, before settling down to approximately 1.5K by the end of June. Active user numbers rose steadily from 23.8K to 22.7K throughout the quarter.
MAKEUP - Beauty without limits saw a consistent download pattern, averaging around 300-400 downloads weekly. Active users increased slightly, reaching a high of 3.9K in mid-June.
Mein dm downloads remained stable, with a minor increase by the end of the quarter. The app's active users rose gradually, peaking at around 4.9K in late June.
KORRES downloads showed an upward trend, starting at 74 and reaching a high of 173 by the end of June.
These insights, derived from Sensor Tower, provide a snapshot of the competitive landscape in Greece's beauty retail sector. For more detailed analytics, visit Sensor Tower's platform.
